Omani firms explore new markets at Saudi Food Show
Riyadh, Saudi Arabia – May 2025
Oman is participating in the third edition of the Saudi Food Show, which opened today in Riyadh, Kingdom of Saudi Arabia, with exhibitors from 104 countries and over 1,300 global brands in the food and beverage industry. The Sultanate is represented by 15 entities from both the public and private sectors, as part of an integrated strategy to promote Omani exports and strengthen their presence in regional and international markets.
Lubna Al Harthi , Head of Export Development at the Ministry of Commerce, Industry, and Investment Promotion, stated:
“Through this participation, we aim to promote the ‘Oman Exports’ initiative and the Oman Export Platform, which are designed to streamline the export procedures for Omani products and connect them to global markets in support of expanding Oman’s trade footprint.”
Oman’s participation highlights the strength and quality of its food and beverage sector, while offering a platform to build trade partnerships, explore export opportunities, and promote the country’s investment advantages.
“Participating regularly in specialized F&B exhibitions is integral to achieving our key objectives, particularly the expansion of our high-quality exports and the sustained promotion of our products. The early days of the Saudi Food Show 2025 have already yielded positive results, including new orders for our products and several key meetings to finalize new contracts and renew existing ones."
“The Saudi market remains one of the major importers of our products, making our participation in this exhibition in Riyadh a key priority. The exhibition provides a prime platform to showcase our diverse range of products including cooking oil, vegetable ghee, natural ghee, butter, and margarine. Additionally, the exhibition provides invaluable opportunities to attend workshops and seminars to gain insights into industry trends, and engage with potential partners and consumers to explore new markets."